I know there are a lot of critics of "consumerism" in religion, but their solution, which is usually some version of "my way is the one right way to be faithful- stop being so self-centred" is not helpful to me. The flip side of consumerism as selfishness is empowerment.
When I was young, my Irish Catholic mother made sure that I received all of the necessary rites of passage that were available in our church. That began with baptism, but I have no memory of being baptized. The first rite that I was old enough to remember was my first communion when I was about 9 years old. And it was very memorable for a number of reasons.
An interesting article from Alternet.org about the organic health food industry and who really is running the show. It is long but well worth the read....