There are no more secrets in the world, because of websites like WonderCafe and other social networking services that encourage more and more people to write and share articles, tweets and texts and photos. These basic social media tools have made the internet a very fertile landscape for both positive and negative ideas, and these transmittable notions can really affect a business's bottom line.

I have a theory that goes like this - when times are bad, people look for alternatives, and these days those people look online. What do they see? Coupons for savings and contests that offer hope.