Why, in the midst of shrinking budgets, concern with direction, concern with leadership, concern with our ethos... why are we planning a big mega-conference for 1000 participants? Why are we tying up so much of our resources, using every last volunteer we can think of, bringing in big name speakers, renting an expensive concert hall?
Of course, these are the kinds of questions we've been asked a lot over the last year. "Why plan for 1000 people? That'll never happen, you should aim for 500..."